Immochan
Spatial Design, Commercial
together with Chloe Allaert and Segolene Cassoret
studio led by Pinot Cazzeta
collaboration with Immochan
together with Chloe Allaert and Segolene Cassoret
studio led by Pinot Cazzeta
collaboration with Immochan
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In collaboration with Immochan, one of European's leading commercial real estate company for shopping centres. Immochan has the impression of being rather traditional and outdated in public's eyes due to the design of some of its prominent malls. However, Immochan have been innovating and wishes to rebrand and sell their new vision of the company. The Brief: "How can we create an Immochan showroom in a way that sells their visionary project at petite foret?" Our concept To sell a visionary project, the room has to reflect what Immochan is aiming for. Hence, the typical meeting showroom environment is reframed to improve the client's experience and allow them to be immersed in Immochan's new vision. Our concept uses geometric shapes to create bold statement furniture, coherent to Immochan's character. Given only an area of 18 metre square, furniture pieces are thoughtfully arranged in a way that it creates an informal and intimate environment. Instead, using materials and colours, we aim to bring out Immochan's professionalism in the midst of the cosy arrangement. We believe that our design can help Immochan to build better relationships with their clients and also sell their new vision. |